{"product_id":"modern-editorial-lut","title":"OW Essentials No.11 – Modern Editorial LUT","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eContemporary colour for commercial and everyday footage\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eModern Editorial brings the controlled palette and denser tonal structure of contemporary fashion, lifestyle and brand imagery to a wide range of footage. It cools environmental colour towards steel blue, controls yellow-green foliage and keeps skin in a calmer, warmer-neutral range.\u003c\/p\u003e\n\u003cp\u003eThe result is clearly graded without becoming a one-scene effect. Primary colours remain separated, warm practicals retain their presence and added density gives daylight, interiors and city footage a consistent editorial finish.\u003c\/p\u003e\n\u003ch3\u003eWhat you will notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWarm-neutral skin tones with less visible pink and magenta.\u003c\/li\u003e\n\u003cli\u003eDeeper blues with a controlled steel-blue and cyan direction.\u003c\/li\u003e\n\u003cli\u003eYellow-green foliage shifted towards darker, quieter olive tones.\u003c\/li\u003e\n\u003cli\u003eCooler separation in whites, greys, concrete and metallic surfaces.\u003c\/li\u003e\n\u003cli\u003eCrisp contrast and increased colour density without excessively closing the image.\u003c\/li\u003e\n\u003cli\u003eWarm interior light and coloured night practicals remain clearly separated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it was designed\u003c\/h3\u003e\n\u003cp\u003eModern Editorial was developed as a versatile finishing look rather than a film-stock reproduction or heavily stylised effect. Its character comes from the relationship between warmer skin, cooler environments, controlled greens and deeper blues.\u003c\/p\u003e\n\u003cp\u003eThe look was evaluated across skin tones, foliage, water, architecture, warm interiors and coloured night lighting. This helped keep its editorial identity consistent across different subjects without forcing every image into the same dominant colour cast.\u003c\/p\u003e\n\u003ch3\u003eBest suited for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFashion, lifestyle and beauty content.\u003c\/li\u003e\n\u003cli\u003eCommercial and branded films.\u003c\/li\u003e\n\u003cli\u003eContemporary social and creator content.\u003c\/li\u003e\n\u003cli\u003eUrban, architectural and travel footage.\u003c\/li\u003e\n\u003cli\u003eDaylight, overcast scenes, warm interiors and coloured night lighting.\u003c\/li\u003e\n\u003cli\u003eProjects that need a distinct finish without a heavy film-emulation character.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"offwhitecolor","offers":[{"title":"Sony S-Log3","offer_id":54130479464786,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"Blackmagic Gen 5","offer_id":54130479497554,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"Panasonic V-Log","offer_id":54130479530322,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"Arri LogC3","offer_id":54130479563090,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"Apple Log 1 \u0026 2","offer_id":54130479595858,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"DJI D-LOG \u0026 D-LOG M","offer_id":54130479628626,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"RED IPP2","offer_id":54130479661394,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"Arri LogC4","offer_id":54130479694162,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"REC709","offer_id":54130479726930,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true},{"title":"Bundle","offer_id":54130483265874,"sku":null,"price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/7344\/4946\/files\/ChatGPTImageJul29_2026_04_53_07PM.jpg?v=1785336876","url":"https:\/\/offwhitecolor.com\/products\/modern-editorial-lut","provider":"OFFWHITECOLOR","version":"1.0","type":"link"}